BRAND NAME CREATION AND CUSTOMERCENTRICITY
Why is "Ewa Agonyi" and "Agege Bread" called what they are ? I enjoy eating bread and beans. I enjoy Ewa Agonyi and Agege bread better. Beans cannot just be beans, and bread cannot just be bread. One day, I asked a friend who makes bread in Oshodi why their bread is not branded and he gave me a serious schooling on the dangers of branding generic businesses if one is targeting the numbers. People who like Agege Bread and Ewa Agonyi do not want to experience any mental agony before getting it. Their brain has been so programmed to be comfortable with its 'natural' state. Any special branding, as a result, is a business risk! About 2 years ago, a lady contacted me wanting to develop a brand. She was so sure what she wanted to call her company and she had colors she liked, a name, an animal she liked and wanted to reflect in her corporate identity. She pretty much had all she wanted...
